About Us

The story begins in the 1940s with my late grandfather, who started as an Italian chain importer in Hong Kong at the age of 40.

His only son, Robert Siah (1937-2001), moved to Singapore at the age of ten. In the mid-1960s, he began trading silver chains produced in Singapore, exporting them to Malaysia and Hong Kong. By 1980, he had taken over a jewelry shop, Beauty Goldsmiths and Jewelry, in Singapore's Chinatown and expanded the business to five locations within five years.

In 1986, the third generation of the Siah family entered jewelry manufacturing in Singapore, exporting products globally.

In 1993, Jason Siah established the first overseas manufacturing plant in Bangkok, Thailand, under the name Beauty Siah International (BSI). After taking over the company in 1995, he further expanded the business by setting up Beauty Siah International (HK), which quickly grew into a leading fine jewelry manufacturer.

By the year 2000, the jewelry market had become increasingly competitive due to China's rise in low-cost production, which placed significant pressure on manufacturers throughout Southeast Asia. Supplying large chain retailers and wholesalers became more challenging, as pricing and buyer policies often put factories like ours at a disadvantage.

With over 35 years of experience in jewelry production, Jason has always dreamed of showcasing his passion, creativity, and craftsmanship directly to consumers worldwide, offering fine-quality jewelry at the best possible prices.

Today, Jason proudly introduces SIAHS Jewelry.